What We're Reading 05/16/2012

USA Today: Kashi cereal's 'natural' claims stir anger
Kellogg is facing anger on social-media sites because of complaints that its popular Kashi brand of cold cereals doesn't live up to the company's "natural" billing on ads and boxes.
LA Times: Exclusive: Google releases FCC report on Street View probe
Google has released the full report of the Federal Communications Commission’s investigation into the data it collected and stored from millions of unknowing households across the nation while operating specially equipped cars for its Street View service.
The Federal Trade Commission will host a one-day public workshop on Wednesday, May 30, 2012 to consider the need for new guidance for online advertisers about making disclosures.
Settlement Will Require Regular Privacy Assessments for the Next 20 Years
Social networking service Myspace has agreed to settle Federal Trade Commission charges that it misrepresented its protection of users' personal information. The settlement, part of the FTC's ongoing efforts make sure companies live up to the privacy promises they make to consumers, bars Myspace from future privacy misrepresentations, requires it to implement a comprehensive privacy program, and calls for regular, independent privacy assessments for the next 20 years.
Energy Star May Lose Electronics Makers After Rules Change
Bloomberg: Electronics manufacturers are threatening to drop out of Energy Star, saying recent changes have made participation in the federal government's voluntary energy efficiency labeling program too costly.
