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IBA Self-Regulatory Principles at Center of BBB Decision

Two digital advertising companies are the targets of a recent Better Business Bureau effort to enforce the industry’s self-regulatory principles.  The interest-based advertising rules of the road require third parties to provide enhanced notice to consumers when collecting IBA data from non-affiliated websites, and require all companies to provide easy-to-use tools to opt out of … Continue Reading

What’s next for the advertising industry? Blockchain

Industries are increasingly harnessing blockchain technology in new and innovative ways.   Blockchain – a digital record, or ledger, of transactions – has the potential to revolutionize the way in which we conduct business across a variety of sectors, including the advertising industry.  The application of Blockchain technology in the advertising industry is in its nascent … Continue Reading

Squeezing the Supply Chain: Premium Publishers Align with Advertisers in Fight to Clean Up Murky Digital Media Ecosystem

Advertisers aren’t alone in their quest to clean up the digital media ecosystem—this, according to an open letter penned by Digital Content Next (DCN) CEO Jason Kint. Kint’s letter was in response to P&G Chief Brand Officer Marc Pritchard’s IAB speech last month, where Pritchard drew a line in the sand regarding the quality and … Continue Reading
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