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ANA Releases Latest White Paper on Transparency in Wake of FBI Investigation

The Association of National Advertisers (ANA) and Reed Smith released a white paper – Media Buying 2018: Transparency at a Crossroads – reporting on the state of transparency in the advertising industry and the recently announced FBI criminal investigation into agency media buying practices. Pursuant to the FBI’s request, the ANA notified its advertiser members … Continue Reading

ANA Releases Version 2.0 of Media Agency Template

The Association of National Advertisers (ANA) released version 2.0 of the ANA Master Media Buying Services Agreement.  The original template was issued in July 2016 as a supplement to the ANA’s landmark report on media transparency, conducted with K2 Intelligence. Among other aspects, the new template includes language designed to reflect best practices on a global … Continue Reading

Reed Smith partner Douglas Wood is honored to be co-chairing the 2018 Association of National Advertisers (ANA) Advertising Law & Public Policy Conference.

The ad industry – and the brands that are its anchors to success – are under attack. Two articles appearing in major publications take publishers, brands and agencies to task on legal issues. Please see the BuzzFeed article and the New York Times article. On the other hand, occasionally there is some good news. Brian Jacobs’ article in … Continue Reading
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