Readers may be aware of YouTube celebrity couple Ethan and Hila Klein, better known by their social media moniker @h3h3productions. They rose to Internet fame producing comedic “reaction” videos that ridicule and comment upon other Internet content, boasting 4.9 million subscribers on their YouTube channel.  Not everyone laughed along though, particularly fellow YouTuber Matt Hosseinzadeh,

As more and more companies voluntarily implement measures to enhance transparency among their user base, this month, YouTube introduced the option for creators to feature paid promotion disclosures on video content.

The disclosure may be added to existing or new videos and features visible text on the video for the first few seconds as viewers

It has come to the JPC’s attention that the unions have been demanding payments be made to performers for commercials that have been uploaded to Internet services like YouTube without the advertiser’s or advertising agency producer’s authorization and that the advertiser or advertising agency has an obligation to notify YouTube to pull down a commercial