Information, news and updates on legal and regulatory activities pertaining to advertising and marketing around the globe
The London Organising Committee of the Olympic Games (LOCOG) launched their mascots for the 2012 Games this week. The mascots are one-eyed alien-type characters, designed specifically to appeal to children, thus reflecting the efforts made in the original London bid to focus on the legacy of encouraging children to participate in sport.
The Olympic mascot…
The rising power of major events holders and an analysis of present laws, and regulations protecting modern day sponsors
Does a rugby post and the words “support English rugby” imply that Fullers was an official sponsor of the English rugby team? The Advertising Standards Agency thought not and did not uphold a complaint by The…
