Jason Gordon and Andrew Levad published an article in Law360 this week titled, “6 Advertising Law Trends To Watch In 2019.” A copy of the article is available here. You may also view a PDF copy of the article here.
Video Games
Who Owns That Dance Move?
By Keri S. Bruce & Eric Zwilling on
On December 5th, 2018, Terrence Ferguson, better known as 2 Milly, filed a complaint in the United States District Court for the Central District of California alleging that Epic Games, Inc. committed copyright infringement and violated right of publicity and unfair competition laws by implementing the “Milly Rock” dance into their free-to-play video game Fortnite…
Skin in the Game: Video Game Publisher Dodges Teenage Gambling Suit, But Must Address State Regulator Concerns
By Michael E. Strauss on
On October 4, 2016, a federal court dismissed a putative class action against Valve Corporation (“Valve”) regarding its popular eSports game, Counter Strike Global Offensive (“CS:GO”). Specifically, the class claimed Valve violated a host of state laws and the federal Racketeer Influenced and Corrupt Organizations Act (“RICO”).
In their complaint, the plaintiffs alleged that Valve’s…
Landmark Children’s Advertising Court Decision Released in Germany
By Stacy K. Marcus on
The German Federal Supreme Court (FSC) released its full decision in the Gameforge “Runes of Magic” case, holding that the language Gameforge used in its advertising was in violation of the German Act Against Unfair Competition. As a result of the FSC’s decision, video games companies and other companies in Germany that create ads directed to children should become more vigilant of the language being used in advertising, or may be subject to a violation.
Continue Reading Landmark Children’s Advertising Court Decision Released in Germany
Guilds Split over Video Games: SAG and AFTRA Boards Recommend Acceptance of New Video Game Collective Bargaining Agreement; SAG Membership Rejects It
By Andrew R. Boortz on
This continues to be an interesting year for entertainment labor negotiations. New SAG/AFTRA ad industry contracts, SAG’s new television and theatrical contract and studio agreement, an extension of the Non-Broadcast/Industrial and Educational agreement, not to mention infighting and lawsuits. And now there’s a new item – SAG and AFTRA’s separate negotiations with the…
So, How Do You, Like, Communicate With, Like, Kids?
By John P. Feldman on
The Federal Trade Commission staff will host a forum March 12, 2009 to gather input for its upcoming education program on advertising literacy for “tweens,” or kids who are 8 to 12 years old. At the forum, experts on advertising and marketing to kids will discuss a range of issues, including:
- What kids experience in
…