Tag Archives: UK Regulators

For Media Transparency, The Stars Are Starting to Align in the United Kingdom

UK-based media agency, the7stars, recently announced it would adopt the Incorporated Society of British Advertisers’ (ISBA) template agency agreement—an arrangement designed to foster a transparent relationship between advertisers and media buying agencies. Since K2 Intelligence released its report on the U.S. media buying industry in June—a report which detailed non-transparent business practices employed by media … Continue Reading

Regulation Spreads to Advertisements on Corporate Websites and Social Networking Sites

The Advertising Standards Authority, ASA, announced on the 1st September 2010 an extension of its regulatory remit, from March 2011, which will give the Regulator jurisdiction over all marketing communications on the Internet including those on corporate websites and social media networks such as Twitter and Facebook, as well as over advergames and user generated content. … Continue Reading

UK Regulators

In addition to the Advertising Standards Authority, there are many other UK regulators relevant to the advertising and marketing industry.  Here, you will find links to most important bodies. Advertising Standards Authority (ASA) The ASA is the UK’s independent regulator of advertising across all media, including TV, internet, sales promotions and direct marketing. The Committee of … Continue Reading
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