Information, news and updates on legal and regulatory activities pertaining to advertising and marketing around the globe
This post was written by Shira Simmonds, President, Ping Mobile.
A 2007 study by the Nielsen Company reported that 35 percent of American "tweens" (kids 8‑12) now own mobile phones. How can we reach them via mobile marketing programs without violating any legal or ethical guidelines?
The answer turns out to be remarkably simple. The…
The Federal Trade Commission staff will host a forum March 12, 2009 to gather input for its upcoming education program on advertising literacy for “tweens,” or kids who are 8 to 12 years old. At the forum, experts on advertising and marketing to kids will discuss a range of issues, including:
…
