Tag Archives: Tweens

Four Tips for Mobile Marketing to Kids

This post was written by Shira Simmonds, President, Ping Mobile. A 2007 study by the Nielsen Company reported that 35 percent of American "tweens" (kids 8‑12) now own mobile phones. How can we reach them via mobile marketing programs without violating any legal or ethical guidelines? The answer turns out to be remarkably simple. The potential is … Continue Reading