In 2007, Google bought online ad network DoubleClick, which uses cookies to collect and store data about Google users from their browsing history, to best place clients’ ads. This past June, Google revised its privacy policy to state that users’ activities on other sites tracked by DoubleClick “may be associated with [their] personal information.” This
tracking
Knowing Your Customer a Little Too Well
By John P. Feldman on
I hate shopping. I know what I want and I do a surgical strike. In and out; no soldier left behind.
But most normal people browse a bit. That’s where Nomi Technologies came into the picture. Nomi’s technology allows retailers to track consumers’ movements through their stores. How does it work? According to a complaint…