Tag Archives: Toys

Build-A-Bear Workshop Asked To Change Commercial

The Children’s Advertising Review Unit (CARU) has recommended that the popular Build-A-Bear Workshop modify or discontinue price advertising claims, which the self-regulatory group says may confuse children. CARU objected to a commercial, which the organization said it spotted through its own monitoring of advertising directed to children, that showed a child at a Build-A-Bear store … Continue Reading

CARU Refers Advertisers to FTC

The Children’s Advertising Review Unit (CARU) has referred two cases to the Federal Trade Commission because the advertisers failed to substantively respond to its inquiries. CARU examined advertising for the "Spray Racer," a toy vehicle powered by water and air that is compressed when a child manually pumps a holding tank. CARU questioned whether a … Continue Reading

Toys ‘R’ Us Sets Tougher Safety Standards Than Feds

Toys ‘R’ Us has announced a series of tightened safety standards for toys and cribs. The announcement follows a series of massive recalls in recent years. The new requirements provide for general increased quality assurance standards and oversight, including increased frequency of third-party testing, and standards regarding the allowable amounts of lead that can be … Continue Reading
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