The self-regulatory group that monitors advertising aimed at children has issued new guidelines designed to ensure that advertisers do not mislead children into believing stationary toys can move on their own.

“Toys that do not move on their own, or cannot perform certain movements on their own, should not be portrayed in advertising in a

The Children’s Advertising Review Unit (CARU) has recommended that the popular Build-A-Bear Workshop modify or discontinue price advertising claims, which the self-regulatory group says may confuse children.

CARU objected to a commercial, which the organization said it spotted through its own monitoring of advertising directed to children, that showed a child at a Build-A-Bear store

The Children’s Advertising Review Unit (CARU) has referred two cases to the Federal Trade Commission because the advertisers failed to substantively respond to its inquiries.

CARU examined advertising for the “Spray Racer,” a toy vehicle powered by water and air that is compressed when a child manually pumps a holding tank. CARU questioned whether a

Toys ‘R’ Us has announced a series of tightened safety standards for toys and cribs. The announcement follows a series of massive recalls in recent years.

The new requirements provide for general increased quality assurance standards and oversight, including increased frequency of third-party testing, and standards regarding the allowable amounts of lead that can be