In a recent article published in Bloomberg BNA’s Electronic Commerce & Law Report, Stacy Marcus discusses celebrity endorsements, FTC disclosures and other issues that social media marketers need to consider when advertising during major events such as the Super Bowl.
Super Bowl
Super Ads for the Super Bowl 2014
Once again advertisers triumphed with their creativity in the Super Bowl ads, this year costing them a reported $4million per 30-second spot. We saw Don Cheadle, his llama, and a ping-pong playing Arnie for Bud Light’s “Epic Night”, and speaking of A-list celebrities, how about Bruce Willis hugging it out for Honda? Sodastream avoided 2013’s competitor-targeting…
SodaStream Doesn’t Go Completely Flat
Home soda machine manufacturer, SodaStream, who recently had its Super Bowl ad rejected by CBS is finding new life. While the company will instead be forced to run an alternate ad that has been shown previously, there is a chance that the press SodaStream is receiving from its rejection will create enough buzz to support…
Super Bowl XLV: The Stakes Were High On and Off the Field
115 million viewers. $3 million for 30 seconds of airtime. $210 million total advertising spend. Forget the Green Bay Packers and the Pittsburgh Steelers slugging it out for the Vince Lombardi trophy, the real game was being played in the Super Bowl’s commercial breaks.
Super Bowl XLV, like its predecessors, produced some very well received…