Once again advertisers triumphed with their creativity in the Super Bowl ads, this year costing them a reported $4million per 30-second spot. We saw Don Cheadle, his llama, and a ping-pong playing Arnie for Bud Light’s “Epic Night”, and speaking of A-list celebrities, how about Bruce Willis hugging it out for Honda? Sodastream avoided 2013’s competitor-targeting
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Super Bowl XLV: The Stakes Were High On and Off the Field
By Simeon Newman on
115 million viewers. $3 million for 30 seconds of airtime. $210 million total advertising spend. Forget the Green Bay Packers and the Pittsburgh Steelers slugging it out for the Vince Lombardi trophy, the real game was being played in the Super Bowl’s commercial breaks.
Super Bowl XLV, like its predecessors, produced some very well received…