Tag Archives: standards and practices

Today’s Hot Topic: Food Advertising

From time to time I like to remind clients of specific network guidelines to keep in mind when developing advertising. One such guideline involves the advertising of food. Standard According to the network guidelines, advertising may not overstate the nutritional value of foods. Use of words such as “nutritious” or “healthy” must be substantiated and … Continue Reading

Today’s Hot Topic: Public Symbols

From time to time I like to remind clients of specific network guidelines to keep in mind when developing advertising. One such guideline involves the use of public symbols in advertising. According to network standards, heads-of-state, other public officials, religious leaders, and public buildings and/or monuments must be treated with appropriate respect and dignity when … Continue Reading

Today’s Hot Topic: Guarantees or Warranties

From time to time I like to remind clients of specific network guidelines to keep in mind when developing advertising. One such guideline involves guarantees or warranties. Per the network guidelines, references to guarantees, warranties, or similar terms in advertising copy must comply with all applicable laws and governmental rules and regulations, including the Magnuson-Moss … Continue Reading
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