standards and practices

From time to time I like to remind clients of specific network guidelines to keep in mind when developing advertising. One such guideline involves the advertising of food.

Standard

According to the network guidelines, advertising may not overstate the nutritional value of foods. Use of words such as “nutritious” or “healthy” must be substantiated and

From time to time I like to remind clients of specific network guidelines to keep in mind when developing advertising. One such guideline involves the use of public symbols in advertising.

According to network standards, heads-of-state, other public officials, religious leaders, and public buildings and/or monuments must be treated with appropriate respect and dignity when

From time to time I like to remind clients of specific network guidelines to keep in mind when developing advertising. One such guideline involves guarantees or warranties.

Per the network guidelines, references to guarantees, warranties, or similar terms in advertising copy must comply with all applicable laws and governmental rules and regulations, including the Magnuson-Moss Warranty Act and the rules promulgated by the Federal Trade Commission.

Advertisers should generally disclose whether an advertised warranty is “full” or “limited,” its duration, and any major limitations of the warranty, such as, parts excluded, costs or responsibilities the customer must undertake. Advertisers should also disclose that rest of the warranty can be seen at the store, e.g., “See dealer for details,” or the like.

The following guidelines apply to advertising referencing a guarantee, warranty, or other promise or representation in the nature of a guarantee or warranty:
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