It comes as no surprise that the Office of Fair Trading, (OFT) has confirmed that on line marketing and PR practices that do not disclose the fact they include paid for promotions are deceptive and a breach of the Consumer Protection regulations, (CPRs). ReACTS has been advising marketers to beware for some time
Governments across the world are increasingly under pressure from privacy advocates and some consumers to better regulate the use of personal data on line. Under Ed Vaizey’s proposed plan announced last week, Google and Facebook and other social media networks and search engines would be required to sign up to a new code under which consumers would be able to get redress if they feel their privacy has been invaded.
The UK government is in discussions with the ICO, Information Commissioners Office, about how to develop such a code. What this will mean for advertisers using social media is as yet unclear though Ed Vaizey likened this idea to the mediation service offered by the Press Complaints Commission, which is both worrying and perhaps reassuring since the PCC is not renowned as particularly effective means of redress for consumers but is totally self regulated by the newspaper industry. Thus we might be led to assume that the search engines are being asked to run their own such self regulatory body. Given the lack of funds in the public purse one can assume this to be the case. No doubt Google will argue that it already has means for consumers to complain and seek redress. The cost of establishing and maintaining an independent body offering a complaints and mediation service would be colossal and without funding it seems unlikely this idea will take off in the immediate future.
What would it mean though for website owners and major brands?Continue Reading An Internet Bill of Rights?