At the end of last month, the long-awaited judgment in the Interflora v Marks and Spencer case on trade mark infringement as it relates to keyword advertising was delivered by Mr Justice Arnold. The case dates back to 2008, when Interflora brought a case against Marks and Spencer for its purchase and use of the search terms “interflora”
Search Advertising
A Free Internet Once Again For France?
By Huw Morris on
At the start of this year, the second-largest French ISP, Free, took the surprising decision to release an update for its customers which allowed them to block third party ads if they so desired. Even more surprising was the fact that a total blocking of such ads was the default position created by the…
Google Shows Advertising In a New Light
By Matt Jones on
Google has launched a new advertising format this week which it says will be better at targeting consumers and more cost effective for advertisers. Welcome to Lightbox. Lightbox advertisements initially appear as regular display advertisements within a webpage, but when the user hovers over the advertisement for two seconds, it quickly expands into a super-sized…