At the end of last month, the long-awaited judgment in the Interflora v Marks and Spencer case on trade mark infringement as it relates to keyword advertising was delivered by Mr Justice Arnold. The case dates back to 2008, when Interflora brought a case against Marks and Spencer for its purchase and use of the search terms “interflora”
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Google Shows Advertising In a New Light
By Matt Jones on
Google has launched a new advertising format this week which it says will be better at targeting consumers and more cost effective for advertisers. Welcome to Lightbox. Lightbox advertisements initially appear as regular display advertisements within a webpage, but when the user hovers over the advertisement for two seconds, it quickly expands into a super-sized…
Google’s New Trade Mark Policy – Buyers Beware
By Douglas J. Wood on
Google’s new trademark policy comes into play from the 14th September 2010 in UK, Ireland and Canada, and effectively most of Europe. The change has been received with differing views. One view is that it will ultimately result in a better surfing experience for users; the other is that it is nothing other than a ruse for Google to hike up prices and cut costs. Whatever your view brands need to be aware of what, if any, rights they have left to protect their brands on line in sponsored search results on Google.
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