In the aftermath of the media transparency report from K2 Intelligence in June 2016, the ANA has published two additional reports on transparency issues beyond the K2 report. In May 2017, the ANA added, “Programmatic: Seeing Through The Financial Fog”, a study on the lack of transparency in programmatic buying. Now the ANA has added
Programmatic
[Happy] Anniversary
By Douglas J. Wood on
A year ago today (June 7, 2016), K2 Intelligence released an Association of National Advertisers’ commissioned study entitled, An Independent Study of Media Transparency in the U.S. Advertising Industry. The painstakingly-researched and detailed report identified numerous non-transparent business practices that were alleged to be pervasive in the U.S. media ad buying ecosystem. Reminiscent of…
Another Wake Up Call for Transparency
By Douglas J. Wood, Keri S. Bruce & Matthew Y. Kane on
On May 18, the Association of National Advertisers (ANA) released a critical study under a joint initiative led by Ad/Fin in cooperation with the ANA, the Association of Canadian Advertisers (ACA), and Ebiquity. The study investigated the transparency and economics of programmatic media; particularly what percentage of an advertiser’s programmatic media spend actually went to…