On June 17, Federal Trade Commission (FTC) Chairwoman Edith Ramirez appointed FTC veteran Jessica Rich as the Director of the Bureau of Consumer Protection. Rich has been an attorney with the FTC for 20 years and is an expert in privacy, data and identity protection, and new technologies. Since January 2012, Rich has served as Associate Director in charge of the Division of Financial Practices. During her career at the FTC, she has also served as the Acting Associate Director and Assistant Director of the Bureau’s Division of Privacy and Identity Protection, Assistant Director in the Division of Financial Practices, and counselor to the Bureau Director. Chairwoman Ramirez, who was appointed in March by President Obama, has strongly articulated her interest in shaping privacy policy and bringing privacy enforcement actions. The appointment of Rich, who drafted the first iteration of the Children’s Online Privacy Protection Act (COPPA) and is considered one of the most influential attorneys at the FTC in the field of privacy and online behavioral advertising, signals a strengthening commitment to enforcing online consumer privacy protection.
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Online Privacy
FTC Chairwoman Ramirez Says Do-Not-Track System is ‘Long Overdue’
By Frederick Lah on
Earlier this week, FTC Chairwoman Edith Ramirez spoke to members of the ad industry, urging them to provide “effective and meaningful privacy protection” to consumers with respect to online tracking. Chairwoman Ramirez’s position reportedly surprised, and even frustrated, some attendees by implying that the Digital Advertising Alliance’s self-regulatory program does not do enough in…
CARU’s 3rd Annual Children’s Advertising & Online Privacy Conference
By John P. Feldman on
CARU’s West Coast Conference 2013 is scheduled for April 10 at the Beverly Hills Hilton, and once again promises to be a not-to-be-missed event. Confirmed speakers include Mamie Kresses, Federal Trade Commission; Katie Ratte, The Walt Disney Company; Jeannette Neumann, Mattel; Cynthia Nishimoto, Bandai; Stevan Levy, Kabillion; and Ryan Shadrick Wilson, The Partnership for a Healthier America. CARU believes if there is one conference to attend this year, this is the one, particularly in view of the impending COPPA modifications. CARU will devote a panel to the COPPA changes and will have detailed, lively discussions about the impact to the industry at-large. Indeed, rather than just a panel discussion, CARU hopes it will be more of a training session to prepare advertisers and website operators for the changes. Additionally, panelists will examine domestic and global challenges to self-regulation in the areas of social media, mobile marketing, sweepstakes, and food and beverage advertising.
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