Tag Archives: Online

Building an Online Strategy to Preserve Your Brand

Online trademark infringement, which includes domain names, websites, online auction platforms and keywords, has seen a significant spike in recent years and presents unique challenges to trademark owners and government authorities around the world. Clark Lackert of our Intellectual Property group discusses how to protect your trademarks in our electronic-driven world in his recent article titled, Counterfeits and Infringements Online - A Global Overview of Liability, published in the World Trademark Review (www.worldtrademarkreview.com) by The IP Media Group.… Continue Reading

OBA Report Exposes Bad Behaviour

Earlier this month the ASA published its half-year report into compliance with the new Online Behavioural Advertising (OBA) rules. By way of background, the rules apply to advertisers that collect and use web viewing behavioural data in order to deliver online ads that are more likely to be of interest to a consumer. The rules … Continue Reading

Online Behavioural Advertising Targeted By The Regulator

The Advertising Standard Authority’s remit will shortly cover Online Behavioural Advertising (OBA). The Committee of Advertising Practice (CAP) has extended the CAP Code to cover this increasingly developed form of targeted advertising with a new series of Rules. OBA involves the collaboration of advertising networks and third parties to deliver customised advertising based upon deep analysis of a user’s … Continue Reading

Google Shows Advertising In a New Light

Google has launched a new advertising format this week which it says will be better at targeting consumers and more cost effective for advertisers. Welcome to Lightbox. Lightbox advertisements initially appear as regular display advertisements within a webpage, but when the user hovers over the advertisement for two seconds, it quickly expands into a super-sized canvas shading … Continue Reading

Coming Soon: Bet Your Bottom Dollar Online?

Unlike in the United Kingdom, online gambling activities are not permitted in the United States. The regulator has historically held any online gambling activity to be illegal, until now. On December 23, 2011 the US Department of Justice reversed its decade long position on the applicability of the US Wire Act to online gambling that does not involve … Continue Reading
LexBlog