This week, the International Olympic Committee announced that the upcoming Tokyo Games would be postponed until next summer due to the novel coronavirus, COVID-19. Even though the event will take place in the summer of 2021, the IOC announced that the event will still retain the name “Olympic and Paralympic Games Tokyo 2020”. By retaining
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Reminder: Ad Campaign featuring Current Olympians Must be Filed with the USOC by January 27, 2016
By Keri S. Bruce on
If you are planning to use a Rio 2016 Olympic Games athlete in a U.S.-based advertising campaign that will run between 24 July and 24 August 2016, then you must submit your campaign to the United States Olympic Committee (USOC) for a Rule 40 waiver no later than 27 January 2016.
Rule 40 of the Olympic Charter prohibits current Olympic athlete advertising during the Games. The rule provides in part that “Except as permitted by the IOC Executive Board, no competitor, coach, trainer or official who participates in the Olympic Games may allow his person, name, picture or sports performances to be used for advertising purposes during the Olympic Games.”
Continue Reading Reminder: Ad Campaign featuring Current Olympians Must be Filed with the USOC by January 27, 2016
Rule 40: A Sprint Finish For Advertisers – 100 Days To Go!
By Huw Morris on
From today, with exactly 100 days until the Opening Ceremony, the countdown to the London Olympic and Paralympic Games has truly begun. With all eyes on our fair city in the build up to the Games, momentum is growing ahead the biggest marketing opportunity this year for businesses and we expect to see a final…