Tag Archives: News Simulation

Today’s Hot Topic: News Simulation

“We interrupt this program to bring you the following update…” From time to time I like to remind clients of specific network guidelines to keep in mind when developing advertising. One such guideline involves news simulation in advertising. A few years ago we published an article regarding the use of news simulation techniques in advertising. … Continue Reading

Network Clearance Corner – Today’s Hot Topic: News Simulation

From time to time I like to remind clients of specific network guidelines to keep in mind when developing advertising. One such guideline is News Simulation. Per the network guidelines, commercial announcements that simulate news reports or news broadcasts through the use of newsroom or newsgathering techniques; through the use of any person purporting to be a news announcer or news reporter; or through the use of lead-in material that may mislead the audience to assume that it is about to hear a news report or is hearing a news report, are unacceptable...… Continue Reading
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