Tag Archives: Mobile Marketing

Mobile in the Spotlight with Digital Advertising Alliance Guidance

The Digital Advertising Alliance ("DAA"), a self-regulatory group that represents marketing and media organizations, released new guidance this week for advertisers in the mobile space. Entitled "Application of Self-Regulatory Principles to the Mobile Environment," the guidance builds on well-known principles such as notice (or transparency) and choice (or control), and tailors them to the unique challenges that face the mobile environment.… Continue Reading

FTC Revises Guidelines for Online Advertising

Yesterday, the Federal Trade Commission (FTC) released updated guidelines (PDF) for regulating unfair and deceptive trade practices in online marketing. The ".Com Disclosures: How to Make Effective Disclosures in Digital Advertising," were released in 2000, before the meteoric rise of social media marketing and the advent of smartphone advertising. As the evolution of these two areas has drastically changed the way brands communicate with consumers and blurred lines between corporate and word of mouth advertising, the FTC saw a need to extend these guidelines to cover all online, social and mobile marketing.… Continue Reading

FTC Issues Guidance to Mobile App Developers

On September 5, 2012, the Federal Trade Commission published "Marketing Your Mobile App: Get It Right from the Start", a set of guides addressing compliance with truth in lending and privacy principles for mobile app developers. Disclosures and privacy protection for mobile apps is a major issue and the FTC's guidance is important. In their summary, the FTC provided an overview that advised that app developers: Tell the Truth About What Your App Can Do Disclose Key Information Clearly and Conspicuously Build Privacy Considerations in From the Start Offer Choices that are Easy to Find and Easy to Use Honor Your Privacy Promises Protect Kids' Privacy Collect Sensitive Information Only with Consent Keep User Data Secure Pretty basic stuff, but the reminders from the FTC are well taken and should be carefully digested by anyone in the mobile app business, whether they're developers or marketers. For a copy of the full publication, click here.… Continue Reading

What the New Consumer Privacy Bill Means for Data Collection

On Monday, May 10th, 2010, the article “What the New Consumer Privacy Bill Means for Data Collection” appeared on Mobile Marketer, a widely read publication within the mobile marketing and advertising community. The article, written by Adam Snukal, summarizes the proposed privacy legislation introduced in the U.S. House of Representatives last week. If you have any questions … Continue Reading

Four Tips for Mobile Marketing to Kids

This post was written by Shira Simmonds, President, Ping Mobile. A 2007 study by the Nielsen Company reported that 35 percent of American "tweens" (kids 8‑12) now own mobile phones. How can we reach them via mobile marketing programs without violating any legal or ethical guidelines? The answer turns out to be remarkably simple. The potential is … Continue Reading

The Show Must Go On – But First Get Consent

…another important development in the area of mobile marketing and advertising. Last week, the U.S. District Court for the Northern District of Illinois’ Eastern Division found that a 20th Century Fox SMS campaign violated the Telephone Consumer Protection Act (the “TCPA”). While these cases provide extremely important guidance as mobile marketing continues to evolve into legitimate … Continue Reading

Are self-regulatory ad guidelines sufficient to satisfy federal regulators?

Reprinted with permission from Mobile Marketer at http://www.mobilemarketer.com. Earlier last month the leading media, advertising and marketing trade associations, including the American Association of Advertising Agencies, Association of National Advertisers, Interactive Advertising Bureau, Direct Marketing Association and the Better Business Bureau, representing an overwhelming majority of industry participants, released their Self-Regulatory Principles for Online Behavioral … Continue Reading

A Mobile Marketer’s Horror Story

When Laci Satterfield’s son answered his mother’s cell phone in the middle of a cold January night in 2006, he heard the following message: “The next call you take may be your last.” Seconds later, when a text message arrived to the same number promoting Steven King’s newest horror novel, The Cell, Ms. Satterfield decided that … Continue Reading
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