Tag Archives: media

[Happy] Anniversary

A year ago today (June 7, 2016), K2 Intelligence released an Association of National Advertisers’ commissioned study entitled, An Independent Study of Media Transparency in the U.S. Advertising Industry.  The painstakingly-researched and detailed report identified numerous non-transparent business practices that were alleged to be pervasive in the U.S. media ad buying ecosystem. Reminiscent of the … Continue Reading

Another Wake Up Call for Transparency

On May 18, the Association of National Advertisers (ANA) released a critical study under a joint initiative led by Ad/Fin in cooperation with the ANA, the Association of Canadian Advertisers (ACA), and Ebiquity.  The study investigated the transparency and economics of programmatic media; particularly what percentage of an advertiser’s programmatic media spend actually went to … Continue Reading

Squeezing the Supply Chain: Premium Publishers Align with Advertisers in Fight to Clean Up Murky Digital Media Ecosystem

Advertisers aren’t alone in their quest to clean up the digital media ecosystem—this, according to an open letter penned by Digital Content Next (DCN) CEO Jason Kint. Kint’s letter was in response to P&G Chief Brand Officer Marc Pritchard’s IAB speech last month, where Pritchard drew a line in the sand regarding the quality and … Continue Reading

ASA stumbles upon age-old problem

The ASA has released a survey which was commissioned to establish what advertisements were being accessed and seen by young people online. The 27-page survey focuses much of its attention on the engagement by young people of social media platforms and, perhaps unsurprisingly, establishes that a significant proportion of young people register with social media … Continue Reading

Facebook Rapped Again Over Privacy

It’s the latest set-back for social media behemoth, Facebook. After a rocky three months since its IPO where investors have seen shares fall by around 50%, a German advocacy group has accused the social network of violating privacy laws. The Federation of German Consumer Organizations (VZBV) has demanded that Facebook obtain an explicit consent before … Continue Reading

Be Careful What You Tweet

Ordinary Joes, footballers and even members of the clergy have all got themselves in hot water when making comments on Social Media sites. Twitter is on course to have 200 million users by the end of 2010. There are currently over 50 million tweets of 140 characters or less each day. However, as multinational corporations, … Continue Reading

A Mashup made in Social Media Heaven

If you can’t beat them, join them. News this week that Facebook and Myspace, two of the biggest rivals in the social media arena, are to form a rather unlikely alliance. Myspace has dubbed the move its “Mashup with Facebook”. The partnership will allow Myspace users to create a “personalised stream of entertainment content” by … Continue Reading

An Internet Bill of Rights?

Governments across the world are increasingly under pressure from privacy advocates and some consumers to better regulate the use of personal data on line. Under Ed Vaizey’s proposed plan announced last week, Google and Facebook and other social media networks and search engines would be required to sign up to a new code under which consumers would … Continue Reading
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