Tag Archives: Media Transparency

Feds Investigate Ad Agency Media Buying Practices

According to the Wall Street Journal, federal prosecutors in Manhattan have opened an investigation into media-buying practices in the advertising industry, and have begun to issue subpoenas.  The investigation will reportedly look at, among other things, alleged non-transparent practices, including whether advertising agencies received rebates from media outlets.  The investigation comes after the 2016 report on media transparency conducted by … Continue Reading

ID Comms Releases Latest Report on Media Transparency

ID Comms, a media and advertising consultant, recently released its 2018 Media Transparency Report. While the Report indicates that the advertising industry is hopeful that trust and transparency may improve down the road, it paints a rather bleak view of the current state of affairs. Highlights from the Report include that about 40% of respondents … Continue Reading

Seeing Through Transparency, Part 3

In the aftermath of the media transparency report from K2 Intelligence in June 2016, the ANA has published two additional reports on transparency issues beyond the K2 report.  In May 2017, the ANA added, “Programmatic: Seeing Through The Financial Fog”, a study on the lack of transparency in programmatic buying.  Now the ANA has added … Continue Reading

Digital media are now caught by French regulation and in particular by stringent transparency requirements

By virtue of the French “Sapin” law of January 29, 1993, France has become one of the most transparency-regulated media markets in the world, and remains so today. With the new Decree No 2017-159 of February 9, 2017, the protection of advertisers is further strengthened by extending the transparency requirements of the Sapin law to … Continue Reading

For Media Transparency, The Stars Are Starting to Align in the United Kingdom

UK-based media agency, the7stars, recently announced it would adopt the Incorporated Society of British Advertisers’ (ISBA) template agency agreement—an arrangement designed to foster a transparent relationship between advertisers and media buying agencies. Since K2 Intelligence released its report on the U.S. media buying industry in June—a report which detailed non-transparent business practices employed by media … Continue Reading
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