Kim Kardashian West’s fragrance company, KKW Fragrance LLC, is the target of a reverse confusion trademark infringement suit launched by Chicago-based mobile marketing company, Vibes Media, LLC. According to Vibes’ complaint, KKW Fragrance intentionally copied Vibes’ name and speech bubble logo in a new perfume also called “Vibes” that Kardashian launched as part of her
Kim Kardashian
Kardashian Sisters Embroiled in Trademark Fight Over Makeup Line
By Kimberly Chow & Jason Gordon on
An attorney for a cosmetics company engaged in an ongoing legal battle with the Kardashian sisters argued earlier this month that the sisters have “unclean hands” and there should not be a preliminary injunction against the sale of the makeup.
Following a 2016 suit by Kim, Khloe, and Kourtney Kardashian against Hillair Capital Management LLC…
The Risks of ‘Native Advertising’
By Frederick Lah & Sulina D. Gabale on
Kim Kardashian is notorious for setting Twitter trends with her fashion-forward tweets. But would a consumer buy the same product knowing she was paid up to $20,000 for tweeting it?
The term “native advertising” refers to when an advertiser masks ads as editorial content in an effort to market more seamlessly to consumers. The intent behind this practice is to make advertisements less intrusive and to associate a brand with an experience.
Continue Reading The Risks of ‘Native Advertising’
Case Update – Kim Kardashian Settles Her Look-Alike Lawsuit Against Old Navy
By Stacy K. Marcus on
Just before the Labor Day weekend, Kim Kardashian ended her battle with Old Navy over the use of a look-alike. The settlement ends a year-long lawsuit (Kardashian v. The Gap Inc., et al., case number 2:11-cv-05960) in the U.S. District Court for the Central District of California that alleged violation of California’s right-of-publicity statute and…
Kim Kardashian Following in the Footsteps of Jackie O?
By Stacy K. Marcus on
Jackie O, Better Midler and Vanna White are leading ladies who paved the way in “look alike” and “sound alike” lawsuits. Now, Kim Kardashian is stepping into the ring against Old Navy. The suit (Kardashian v. The Gap Inc., et al., case number 2:11-cv-05960), in the U.S. District Court for the Central District…