Tag Archives: Italian Law

UGC Update: Italian Regulators Address User-Generated Content Promotions

The power of user-generated content (“UGC”) as a promotional tool is ubiquitous and well understood; however, global marketers face challenges when trying to approach a campaign from an international perspective.  A recent development concerning UGC contests in Italy has caught the attention of global marketers. A UGC contest usually involves a promotional prize event where … Continue Reading

Arms’ War in Italy: Aggressive Marketers Versus Privacy Watchdog

This post was written by Avv. Felix Hofer, and first appeared in Volume V of the Gala Gazette. 1. Implementing both, EU Directive 2002/58/EC of July 12th, 2002 (Directive on privacy and electronic communications) as well as Directive 2000/31/EC of June 8th, 2000 (Directive on electronic commerce) the Italian legislator decided that unsolicited commercial communication … Continue Reading

(In)Game Advertising: The European Perspective on Related Legal Problems

This post was written by Avv. Felix Hofer. 1. When I came around ‘game advertising’ for the first time my attitude as a lawyer, not necessarily familiar with what I – snobbishly – considered as basically being “kid’s or nerds’ stuff”, was obviously extremely skeptic. Running more and more frequently into articles published on the topic, … Continue Reading

Italy: The Use of a Person’s Image

This post was written by Avv. Felix Hofer. 1. The general principle is that the use of a person’s image without his/her consent is basically prohibited (this even more if such use is performed for marketing or – in general – commercial purposes). In Italy the right on a person’s image is governed both by … Continue Reading
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