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Google’s new trademark policy comes into play from the 14th September 2010 in UK, Ireland and Canada, and effectively most of Europe. The change has been received with differing views. One view is that it will ultimately result in a better surfing experience for users; the other is that it is nothing other than a ruse for Google to hike up prices and cut costs. Whatever your view brands need to be aware of what, if any, rights they have left to protect their brands on line in sponsored search results on Google.
Continue Reading Google’s New Trade Mark Policy – Buyers Beware

This post was written by Andrés Grunewaldt. 

On the World Intellectual Property day, we want to share the following information with you:

After a long and intense congressional debate that began in 2007, the Chilean government has announced the promulgation of a law amending important and sensitive subjects covered in our current Intellectual Property Law…

It’s our pleasure to provide you with an article written by Marina Palomba, former Legal Director of the Institute of Practitioners in Advertising, and now a partner in our (Reed Smith’s) London office, which focuses on advertising law and regulation as it pertains to political campaigns in the United Kingdom. Marina’s article was first published…

This post was also written by Alun J. Jones.

On January 6, 2010, the UK’s advertising watchdog, the Advertising Standards Authority (the ASA), issued a decision upholding complaints it received against a poster that promoted the Finnish airline, Finnair. The poster featured an image of an Airbus flying above Finland’s coastline and stated, “Be…

This post was written by Avv. Felix Hofer, and first appeared in Volume V of the Gala Gazette.

1. Implementing both, EU Directive 2002/58/EC of July 12th, 2002 (Directive on privacy and electronic communications) as well as Directive 2000/31/EC of June 8th, 2000 (Directive on electronic commerce) the Italian legislator decided that unsolicited commercial…

This post was written by Laura Hicks.

This article was previously published in Media & Marketing Online.

It is no secret that the consumer habits for accessing and consuming music are changing incredibly quickly. In December 2009, radio audience measurement body Rajar revealed that 4.5 million people in the UK regularly use personalised online radio…

This post was written by Michael Dardzinski.

The Supreme People’s Court and Supreme People’s Procuratorate on May 27, 2009 jointly issued “Interpretations on Several Issues Regarding the Application of Law on Criminal Cases Concerning the Production and/or Sale of Fake and Substandard Drugs” (“Interpretations”) to address the serious crimes of manufacturing and selling counterfeit and/or…

This post was written by Avv. Felix Hofer.

1. When I came around ‘game advertising’ for the first time my attitude as a lawyer, not necessarily familiar with what I – snobbishly – considered as basically being “kid’s or nerds’ stuff”, was obviously extremely skeptic. Running more and more frequently into articles published on…

This post was written by Gregor Pryor and Elisabeth Hoffnell.

On 17 April 2009, the four men behind the popular Pirate Bay website were found guilty of copyright infringement and sentenced to one year imprisonment and payment of a fine of SEK 30 million (£2.4 million).

The defendants include the site’s operators Fredik Neij, Gottfrid Svartholm Warg and Peter Sunde Kolmisoppi. The prosecutor also charged the Swedish millionaire Carl Lundström, who has donated money to the organisation and has helped configure larger numbers of computers to host the site. The defendants have run The Pirate Bay since 2004 after it was set up a year earlier by the Swedish anti-copyright organisation “the Piracy Agency”.Continue Reading The Pirate Bay trial – the Swedish verdict