Tag Archives: Google

Douglas Wood, Reed Smith Partner and General Counsel to the Association of National Advertisers, Discusses Growth Issues Facing Brands For 2019

Douglas Wood published an article for the Association of National Advertisers on January 2nd titled “Growth in 2019: A Legal Perspective.” In the article, Doug discusses how legal issues will affect brands and growth in years to come and provides an outlook on legal challenges marketers who care about growth need to keep in mind … Continue Reading

Google Makes Ad-Tracking Change in its Privacy Policy

In 2007, Google bought online ad network DoubleClick, which uses cookies to collect and store data about Google users from their browsing history, to best place clients’ ads. This past June, Google revised its privacy policy to state that users’ activities on other sites tracked by DoubleClick “may be associated with [their] personal information.”  This … Continue Reading

The Second Circuit Turns the Page on Plaintiffs’ Google Books Copyright Suit

Another important copyright decision is in—this time from the Second Circuit Court of Appeals in Authors Guild v. Google, Inc. Plaintiffs—authors of copyright protected books—brought an action for infringement against Google, claiming that its digitization of millions of books without Plaintiffs’ permission violated copyright law. The court on appeal, acknowledging that this dispute “test[ed] the … Continue Reading

ECJ Google Spain Decision Delivered

On May 13, the Court of Justice of the European Union delivered a groundbreaking ruling on the so-called "right to be forgotten" and the territorial application of the Data Protection Directive 95/46/EC. The Court ruled on key issues under what circumstances search engines must block certain information in the search results of the name of an individual.… Continue Reading

A Free Internet Once Again For France?

At the start of this year, the second-largest French ISP, Free, took the surprising decision to release an update for its customers which allowed them to block third party ads if they so desired. Even more surprising was the fact that a total blocking of such ads was the default position created by the update, … Continue Reading

Federal Trade Commission Director Claims Victory with Largest Civil Fine in FTC’s History for Consent Order Violation

David Vladeck, FTC Director of the Bureau of Consumer Protection, made comments Tuesday, citing the U.S. District Court's approval of a $22.5 million civil fine against Google for violating a consent order as "a clear victory for consumers and privacy," and demonstrating that the Commission "will continue to ensure that its orders are obeyed, and that consumers' privacy is protected." The consent order settled charges that Google misrepresented privacy assurances to users of Apple's Safari Internet browser in violation of a previous FTC settlement Order.… Continue Reading

Google Shows Advertising In a New Light

Google has launched a new advertising format this week which it says will be better at targeting consumers and more cost effective for advertisers. Welcome to Lightbox. Lightbox advertisements initially appear as regular display advertisements within a webpage, but when the user hovers over the advertisement for two seconds, it quickly expands into a super-sized canvas shading … Continue Reading

Google vs. the World (and the EU, too.)

If you thought Google created controversy in the United States over its privacy policy change, you should read what Europe thinks about it. It appears the EU dislikes it even more than many U.S. pundits have opined. For the complete report from our Global Regulatory Enforcement Group, see their latest blog post.… Continue Reading

The FTC’s Investigation of Google: What To Do When The FTC Sends Your Company An Inquiry

In June, Google confirmed that the Federal Trade Commission (FTC) opened an antitrust investigation against it. While the scope and details of the investigation have not been disclosed, the FTC is likely examining whether and how Google has used its dominance in Internet search and advertising to stifle competition, and whether Google's actions cause harm to consumers.… Continue Reading

An Internet Bill of Rights?

Governments across the world are increasingly under pressure from privacy advocates and some consumers to better regulate the use of personal data on line. Under Ed Vaizey’s proposed plan announced last week, Google and Facebook and other social media networks and search engines would be required to sign up to a new code under which consumers would … Continue Reading

AdWords – the latest clarification from the ECJ

Following the ruling of the European Court of Justice (ECJ) on Google’s Adwords policy in the Louis Vuitton case, which we wrote about in March, a new decision dealing with the problems associated with AdWords was handed down yesterday in the case Portakabin Ltd v Primakabin BV, Case C-558/08. Portakabin build and supply mobile buildings and own the … Continue Reading

Google on a litigation roll

Google is celebrating yet another significant litigation victory today, after a federal judge in New York ruled in favour of Google in the $1 billion claim made against them by Viacom. This follows Google’s recent victory in March this year in the case brought by Louis Vuitton about AdWords (see our Ad Guide). Viacom sued Google in 2006, after its … Continue Reading

Challenges Mount for Google / AdMob Acquisition

Earlier this year, AdLaw By Request wrote on the merits, concerns and overall likelihood of success of the Google / AdMob transaction that closed toward the latter part of 2009, pending the Federal Trade Commission’s (FTC) sign-off. Predicting (or perhaps foreshadowing) that the FTC would raise antitrust concerns over the pending transaction, Google went as … Continue Reading

Déjà Google

Give Google credit that when it announced its acquisition of AdMob, a leading provider of mobile advertising services and technology, in November 2009, it proactively addressed the likelihood of a Federal Trade Commission (FTC) investigation into the transaction. Google even went as far as posting a web page that the media, regulators and other interested parties … Continue Reading

Secrecy and Blogging – When the Two Don’t Mix

Has blogging made critics out of us all? Maybe so, but we still have to watch what we say as illustrated in a recent New York case, Cohen v. Google/Blogger.com. Fashion model Liskula Cohen filed suit demanding that Google disclose the name of an anonymous blogger (who we now know was Rosemary Port) who created and operated … Continue Reading

Google Amends Its U.S. Trademark Policy: Creates ‘Special Advertiser’ Status to Allow Use of Another Trademark in Ad Copy

Using another’s trademark as a keyword for online search marketing purposes is a murky area of law. Is this trademark infringement? Is this a permissible action? Although one may assume that these questions are two sides of the same coin, in reality they are not. The case law on this issue – especially those cases … Continue Reading

Google To Launch ‘Interest-Based’ Advertising

Rumor has it that Google will be launching its much-publicized “interest-based advertising” in April, allowing advertisers to serve ads based on a user’s prior interactions (e.g., browsing the advertisers’ websites, tracking interests). Google will track categories of web pages that users visit in Google’s content network and if, for example, a user visits motion picture and … Continue Reading
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