Over the last year, a number of cases have been reported where children have unwittingly racked up huge bills while playing web and app-based games that are free to download. The bills came from expensive “in-app purchases” of content such as upgraded membership and virtual currency, which is how many of the top-selling apps make
Games
Rule 40: A Sprint Finish For Advertisers – 100 Days To Go!
By Huw Morris on
From today, with exactly 100 days until the Opening Ceremony, the countdown to the London Olympic and Paralympic Games has truly begun. With all eyes on our fair city in the build up to the Games, momentum is growing ahead the biggest marketing opportunity this year for businesses and we expect to see a final…