Tag Archives: Forums

Privacy Challenges in Marketing Practices European (over)ruling of the use of personal data?

This post was written by Avv. Felix Hofer. Multinational companies planning to target EU consumers with sophisticated marketing techniques may easily find themselves on a marshy ground, if they do not deserve sufficient attention to European privacy laws. Costumer profiling, monitoring and categorizing offers essential information for crucial business decisions, but have also to comply … Continue Reading

New Copyright Law in Chile

This post was written by Andrés Grunewaldt.  On the World Intellectual Property day, we want to share the following information with you: After a long and intense congressional debate that began in 2007, the Chilean government has announced the promulgation of a law amending important and sensitive subjects covered in our current Intellectual Property Law No. … Continue Reading

Arms’ War in Italy: Aggressive Marketers Versus Privacy Watchdog

This post was written by Avv. Felix Hofer, and first appeared in Volume V of the Gala Gazette. 1. Implementing both, EU Directive 2002/58/EC of July 12th, 2002 (Directive on privacy and electronic communications) as well as Directive 2000/31/EC of June 8th, 2000 (Directive on electronic commerce) the Italian legislator decided that unsolicited commercial communication … Continue Reading

Children’s Advertising – Fast Food Industry Initiative

This post was written by Peter Le Guay, Partner at Thomson Playford Cutlers. The Initiative Childhood obesity has become a major public health issue in Australia with evidence showing that excessive consumption of foods high in fat, sugar and salt is a major contributor to childhood obesity. One of the most recent steps implemented to … Continue Reading

(In)Game Advertising: The European Perspective on Related Legal Problems

This post was written by Avv. Felix Hofer. 1. When I came around ‘game advertising’ for the first time my attitude as a lawyer, not necessarily familiar with what I – snobbishly – considered as basically being “kid’s or nerds’ stuff”, was obviously extremely skeptic. Running more and more frequently into articles published on the topic, … Continue Reading

Italy: The Use of a Person’s Image

This post was written by Avv. Felix Hofer. 1. The general principle is that the use of a person’s image without his/her consent is basically prohibited (this even more if such use is performed for marketing or – in general – commercial purposes). In Italy the right on a person’s image is governed both by … Continue Reading

ASA Report on Green Advertising

The UK Advertising and Standards Agency (ASA) has recently published a report in response to an increase in consumer complaints regarding misleading environmental claims in advertisements. Companies and advertising agencies have been accused of "green washing" advertisements – making environmental claims that are less about saving the planet and more about exploiting consumer concerns. Particularly … Continue Reading

Environmental Marketing in Europe

This forum was written by Avv. Felix Hofer. 1. The European Approach 1.1. Up till now the Europe Union did not issue a set of harmonizing principles and rules meant to specifically govern ‘environmental/green marketing’. The main reason for such approach was not disinterest from the EU’s institutional bodies towards the issue, but probably the … Continue Reading

To Bundle or Not to Bundle: Public Company Strategies in Packaging Corrective Disclosures in Press Releases

This post was written by Michael Coffino and Marc Goldich. The press release is an efficient and effective way to provide new or updated information about the operations, business and financial performance of public companies, especially during periods between formal public filings, such as 10Qs and 10Ks.  Where there have been recent, material developments, companies may … Continue Reading
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