Advertisers are using social media platforms such as Twitter to reach an unprecedented number of people cheaply and instantaneously. With some celebrities enjoying a following of over a million fans, advertisers have found a new way to maximise the traditional celebrity endorsement model and extend the reach and exposure of their promoted goods and services
Sorry, Your Baby Can’t Read
Just before Labor Day, the Federal Trade Commission (FTC) filed false advertising charges against the marketers of “Your Baby Can Read!” The program, widely promoted via infomercials and the Internet, purports to use videos, flash cards and pop-up books to teach babies as young as 3 months old how to read. The complaint charges Your Baby, LLC, its former CEO, and the program’s creator, Dr. Robert Titzer, with false and deceptive advertising and deceptive expert endorsements. According to the complaint, the defendants failed to provide competent and reliable scientific evidence that babies can learn to read using the program, or that children at age 3 or 4 can learn to read books such as Charlotte’s Web or Harry Potter.
Continue Reading Sorry, Your Baby Can’t Read
As we’ve discussed previously on Adlaw by Request, the Federal Trade Commission (“FTC”) is in the process of revising its Endorsement and Testimonial Policies and Guidelines – the first set of revisions since 1980. In addition to compelling greater disclosure and substantiation on advertisers that wish to employ endorsements and testimonials in their advertising, the…