Tag Archives: denigration

SodaStream’s Battle For Airtime Continues To Bubble

SodaStream is continuing its battle to get its "sustainability" TV ads on air. In November 2012, SodaStream was forced by Clearcast, the body that advises on and pre-clears UK TV ads, to pull this TV ad, which formed part of its £11m ‘SodaStream Effect’ global campaign, just hours before it was due to air. The … Continue Reading

Luxury Brand Protection? Stella McCartney v. the Sanitary Towel

 Advertisers have been given the green light to continue to use the name of products they give away as prizes in promotions, without needing the permission of the brand/product owner, following a recent controversial adjudication by the ASA. The ASA disagreed and found in favour of Bodyform in all respects. Clauses 7.1 (Truthfulness),14.7 (Testimonials and … Continue Reading
LexBlog