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The Colour Purple: Cadbury loses battle to register its signature purple shade

By James Tobias on 10 April 2014

Cadbury has lost its Supreme Court battle to register as a trade mark its iconic colour purple (known as Pantone 2685C), ending a 10-year legal battle between Cadbury and its competitor Nestlé. The UK Supreme Court has refused Cadbury’s application to appeal against an October 2013 Court of Appeal decision which ruled in Nestlé’s favour…

Posted in Intellectual Property

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