Tag Archives: cookies

ICO Regulation Update on Real Time Bidding and Adtech: What Your Next Steps Should Be

On 20 June the ICO (the Information Commissioner’s Office), the UK privacy regulator, released an ‘Update Report’ on real-time bidding (RTB). These summaries throughout the last week may have you questioning how serious this is and what, if anything, your next steps should be. Visit reedsmith.com to learn more about the actions you should take … Continue Reading

Google Makes Ad-Tracking Change in its Privacy Policy

In 2007, Google bought online ad network DoubleClick, which uses cookies to collect and store data about Google users from their browsing history, to best place clients’ ads. This past June, Google revised its privacy policy to state that users’ activities on other sites tracked by DoubleClick “may be associated with [their] personal information.”  This … Continue Reading

UK Websites Are Failing To Comply With New Cookie Laws

The UK Information Commissioner’s Office (ICO) has received 169 complaints thus far about websites failing to comply with the cookie law that came into force on May 26. Operators of UK websites were given until that date to ensure that user consent for cookies is obtained prior to access to the website being granted, although … Continue Reading

EU Demands Opt In for Online Behavioural Advertising

It is not good news for advertisers, search engines, digital agencies and affiliates. The European Data privacy regulators have published an Opinion (22nd June 2010) which states that behavioural advertising, which drives more than 23 billion dollar revenues on the Internet , must change its approach to collecting data on web users and cease delivering advertising … Continue Reading
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