Home soda machine manufacturer, SodaStream, who recently had its Super Bowl ad rejected by CBS is finding new life. While the company will instead be forced to run an alternate ad that has been shown previously, there is a chance that the press SodaStream is receiving from its rejection will create enough buzz to support

SodaStream is continuing its battle to get its "sustainability" TV ads on air. In November 2012, SodaStream was forced by Clearcast, the body that advises on and pre-clears UK TV ads, to pull this TV ad, which formed part of its £11m ‘SodaStream Effect’ global campaign, just hours before it was due to air. The