Effective September 1, 2014, all advertising commercials, sponsorship messages and promotions broadcast on television stations in Canada must be aired with closed captions for the hearing impaired. This requirement may necessitate that you add closed captioning to commercials previously produced and aired that will be broadcast on or after September 1st.
For a complete explanation of the requirements, please download the Institute of Communications Agencies (ICA) member bulletin.… Continue Reading
Ofcom recently investigated 57 programmes broadcast on STV in 2008 and 2009, all of which were sponsored either by the Scottish Government or its agencies. This followed allegations in the press that the Scottish Government had influenced the content of STV’s programming. 39 of the programmes in question (including the 12 Homecoming programmes, about which the press … Continue Reading