“We interrupt this program to bring you the following update…” From time to time I like to remind clients of specific network guidelines to keep in mind when developing advertising. One such guideline involves news simulation in advertising. A few years ago we published an article regarding the use of news simulation techniques in advertising. … Continue Reading
From time to time it’s good to keep in mind specific network guidelines when producing public service announcements. According to network standards, public service announcements (PSAs) are meant to inform the public of the work of charitable, governmental, and non-profit organizations and other services available to the public. Such announcements must reflect the true nature … Continue Reading
From time to time, I like to remind clients about the simple things they can do to help facilitate the network clearance process. A few years ago, we published a list of helpful tips advertisers and agencies should keep in mind when clearing commercials with the networks. Below is an updated version of the previous … Continue Reading
From time to time I like to remind clients of specific network guidelines to keep in mind when developing advertising. One such guideline is News Simulation.
Per the network guidelines, commercial announcements that simulate news reports or news broadcasts through the use of newsroom or newsgathering techniques; through the use of any person purporting to be a news announcer or news reporter; or through the use of lead-in material that may mislead the audience to assume that it is about to hear a news report or is hearing a news report, are unacceptable...… Continue Reading