Next Tuesday, May 13, the ANA will be providing a complimentary webinar titled Bot Fraud: How to Protect Your Company and Your Brand. Bots -- computer-generated, phony visitors to a website that are designed to mimic real traffic and trick advertisers into paying for non-human traffic -- are a serious problem for digital marketers, causing damage in terms of CPM, revenue, and reputation. As this problem grows more prolific, it's imperative to learn how to protect your company and your brand.
To register and learn more, visit the ANA's Webinars Page at:
Date and Time:
Tuesday, May 13, 2014
1:00 p.m. EDT… Continue Reading