Tag Archives: Blogging

Is Your Social Media Influencer or Blogger an Employee or an Independent Contractor? What Companies Need To Know Before They Engage Bloggers and Other Independent Contractors

With the first quarter of 2015 behind us, many companies are already deeply engaged in social media campaigns.  Many of these campaigns include the engagement of professional bloggers or other persons with social media influence to promote corporate brands through social media.  These individuals are typically classified as independent contractors, but are they really employees? … Continue Reading

Secrecy and Blogging – When the Two Don’t Mix

Has blogging made critics out of us all? Maybe so, but we still have to watch what we say as illustrated in a recent New York case, Cohen v. Google/Blogger.com. Fashion model Liskula Cohen filed suit demanding that Google disclose the name of an anonymous blogger (who we now know was Rosemary Port) who created and operated … Continue Reading

Bloggers Beware

As we’ve discussed previously on Adlaw by Request, the Federal Trade Commission (“FTC”) is in the process of revising its Endorsement and Testimonial Policies and Guidelines – the first set of revisions since 1980. In addition to compelling greater disclosure and substantiation on advertisers that wish to employ endorsements and testimonials in their advertising, the … Continue Reading
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