The National Collegiate Athletic Association (NCAA) has officially adopted interim policy changes that will allow college athletes the opportunity to benefit from their name, image, and likeness (NIL). This change comes on the heels of NCAA v. Alston, discussed here, where the Supreme Court ruled 9-0 that the NCAA violated anti-trust laws when it limited education-related benefits a college or university could offer student athletes. We previously wrote about the NCAA’s adoption of a new rule allowing elite Olympic and Paralympic athletes to have “additional training expenses” paid without jeopardizing their NCAA eligibility. This new policy goes well beyond the NCAA’s previous rule.
Continue Reading Score One for the Student Athletes: NCAA Adopts Interim Name, Image, Likeness Policy
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Rule 40: A Sprint Finish For Advertisers – 100 Days To Go!
By Huw Morris on
From today, with exactly 100 days until the Opening Ceremony, the countdown to the London Olympic and Paralympic Games has truly begun. With all eyes on our fair city in the build up to the Games, momentum is growing ahead the biggest marketing opportunity this year for businesses and we expect to see a final…