Association of National Advertisers (ANA)

Don’t miss out on your chance to learn how the FTC’s Operation Full Disclosure can affect you. Join us November 18 at 1:00 p.m. ET for the complimentary webinar, “The FTC’s Operation Full Disclosure: What You Need to Know.” Led by John P. Feldman, partner at Reed Smith LLP, and Michael Ostheimer, staff attorney in the FTC’s Division of Advertising Practices, the webinar will cover ways to ensure all ads are complying with the FTC’s standards, the latest on the commission’s ongoing efforts to educate the industry on proper disclosure practices, and what to expect in the coming months with regard to enforcement.

This webinar is part of a series of complimentary webinars from the ANA Government Relations group focused on legal and regulatory issues currently affecting the marketing community.

For more information or to register visit http://www.ana.net/webinars/show/id/LRE-NOV14.
Continue Reading The FTC’s Operation Full Disclosure: What You Need to Know

Data breaches are increasingly posing massive risks to brands. On Tuesday, September 16 at 1:00 p.m. EDT, Mark Melodia, head of our firm’s Global Data Security, Privacy & Management Group will be presenting a webinar, hosted by the ANA, to discuss strategies companies must implement to mitigate risk and damage to brands. He will examine the crucial ways for brands to work effectively with outside counsel – from initial indications and preparedness to litigation, reporting and resolution. Mark also will touch upon effective management of external support vendors to maintain privilege and confidentiality and, as appropriate, how to interface with law enforcement (including the FTC), state attorneys general and others.
Continue Reading ANA Webinar – Protecting Brands in the Event of a Data Breach

While social media has matured over the past decade as a marketing platform, it is still very much a legal work in progress. Join Reed Smith partner and ANA General Counsel, Douglas J. Wood, on Tuesday, July 29 at 1:00 p.m. EDT for a complimentary webinar entitled Social Media’s Murky Legal Waters to hear what legal risks lie ahead for marketers operating in the social media space, and how they can work to build powerful creative while keeping those risks within reason.
Continue Reading ANA Webinar – Managing the Risk of Social Media

Next Tuesday, May 13, the ANA will be providing a complimentary webinar titled Bot Fraud: How to Protect Your Company and Your Brand. Bots — computer-generated, phony visitors to a website that are designed to mimic real traffic and trick advertisers into paying for non-human traffic — are a serious problem for digital marketers, causing damage in terms of CPM, revenue, and reputation. As this problem grows more prolific, it’s imperative to learn how to protect your company and your brand.

To register and learn more, visit the ANA’s Webinars Page at:
http://www.ana.net/webinars/index?st3=140409whiteops

Date and Time:
Tuesday, May 13, 2014
1:00 p.m. EDT
Continue Reading ANA Webinar – Bot Fraud: How to Protect Your Company and Brand

For those of you who were unable to participate or are interested in joining the make up session of the ANA’s complimentary webinar, SAG-AFTRA Commercials Contract: Common Myths and Mistakes, presented by Stacy Marcus, here is the information:

Monday, March 31 at 3:00 pm EDT

Access the webinar using this login link:
https://ana.adobeconnect.com/_a986900632/ana-lre-mar14-2/

To access the audio:
Phone number: 866.302.7047
Access code: 5434704902

The information to access the audio will also be displayed once you click the link above. You will be able to access the seminar room up to one-half hour before the session.

Webinar Overview: Covering public service announcements, the P&H cap, and the ever-sticky issue of B-roll, this webinar will illuminate the common legal and regulatory missteps advertisers and agencies make when producing under the SAG-AFTRA Commercials Contract.

Also, just a reminder that Stacy Marcus will be speaking on the SAG-AFTRA commercials contract at the upcoming ANA Advertising Law & Public Policy Conference, April 23-24 in Washington, D.C.
Continue Reading ANA Webinar Make Up Session: Monday, March 31

Join presenter Stacy Marcus on March 18 at 1:00 p.m. EST for a complimentary webinar hosted by the ANA, titled SAG-AFTRA: Common Industry Mistakes. Covering public service announcements, the P&H cap, and the ever-sticky issue of B-roll, this webinar will illuminate the common legal and regulatory missteps advertisers and agencies make when producing under the SAG-AFTRA Commercials Contract.
Continue Reading ANA Webinar: What You Should Know About SAG-AFTRA

The ANA-4A’s Joint Policy Committee (JPC) has successfully reached agreement with the American Federation of Musicians (AFofM) for a formal extension to the 2009-2012 Commercial Announcements Agreement. Ratification by the union membership will take place shortly and ratification is expected.

The term of this extension agreement is from October 17, 2012 through December 31, 2013.

Effective January 1, 2013: Contributions to the AFofM Pension Plan shall increase by one percent (1%) from 13.08% to 14.08% for new music tracks recorded on or after January 1, 2013.

Attached is a copy of the fully executed Memorandum of Understanding.
Continue Reading AFofM Contract Extension 2012-2013: Commercial Announcements Agreement

How is Washington changing the way that you do business?

Save the Date!

ANA’s Advertising Law and Public Policy Conference returns March 28-29, 2012. This year’s conference will bring together the top legal minds from leading law firms, important government regulatory agencies, and the foremost client-side marketers in the business. Discussions will focus on developments