Tag Archives: ASA

ASA delivers knock-out blow to UK mobile network

The Advertising Standards Authority (ASA) has ruled that Three’s Muppet-themed ad, featuring a character victoriously punching into the air, which claimed that the mobile company was the ‘undisputed’ market leader in terms of network reliability, can no longer be shown in its current form. In addition to a complaint made by a member of the … Continue Reading

ASA bans two more American Apparel ads

The ASA has banned two ads displayed by US clothes retailer, American Apparel, which it says are “offensive and irresponsible” and in breach of CAP Code rules 1.3 (responsible advertising), 4.1 (harm and offence) and 5.1 (children). This latest adjudication is the sixth time in just the last two and a half years that the … Continue Reading

New focus for the ASA

The ASA has a new strategy for regulating ads, meaning it won’t always wait for complaints before acting against an offending brand. While the ASA has always had the power to take action itself without having to receive complaints, it’s clear that the regulator is now planning on taking a more proactive approach to enforcement. … Continue Reading

ASA Stubs Out Another e-Cigarette Ad

The ASA upheld a decision today concerning a campaign for e-cigarettes brand “Leolites” featuring the slogan: “E-CIGARETTES HAVE EVOLVED. LEOLITES.COM. LOVE YOUR LUNGS.” The ASA considered that this slogan would likely be viewed by consumers to be a positive health claim, and judged it to be misleading. The brand owner contested this, and held that … Continue Reading

Sobering Action: Immediate Ban For Irresponsible Drinking Ad

The ASA has taken the “unusual step” of immediately removing an ad by a company called Koosday for a club night featuring a man slumped against a car with the text “I DON’T WANT TO DIE SOBER”. The ad appeared on car bonnets and prompted a complaint that it irresponsibly linked alcohol with driving. The … Continue Reading

Native Advertising Once Again In The Spotlight

As we have previously reported here, native advertising is intended to form a part of users’ online experiences, aiming to engage and compel with minimal disruption. Often the content of native advertising is high quality, reaching out to an audience’s wants and needs, sometimes going viral. Clearly marketers are working within divergent boundaries; creating appealing … Continue Reading

ASA Withdraws Pistorius Ad: Joke’s On You, Paddy Power

 Last week, the ASA ordered Paddy Power to remove a newspaper ad offering "money back" on bets if Oscar Pistorius is found not guilty of murder. The ad showed a photograph of the South African Paralympian superimposed on a statue of an Oscar award, with the words: "It’s Oscar Time. Money back if he walks. We … Continue Reading

Non! – ASA Bans Kronenbourg Ad For Over-Emphasising French Connection

Kronenbourg’s advertising campaign starring French footballing icon Eric Cantona has been banned. The ASA investigated two separate ads for the same campaign; a TV ad and a print ad. The TV ad explained how French men were lauded like “British footballers” for growing the French sourced Strisselpalt Hop, a key ingredient of Kronenbourg. The print … Continue Reading

Botox Ads Frozen By The ASA

Following a complaint from the Independent Healthcare Advisory Service, the ASA has banned botox ads by Dermaskin and HB Health of Knightsbridge. The websites of each advertiser promoted the use of botox, stating it has the ability to make users appear younger and it leads to "astonishing results". The ASA has ruled that such language is inappropriate … Continue Reading

ASA Administers First Aid Ad Ban

In a rare move, the ASA overturned at the end of last year its previous decision to reject a complaint about the accuracy of data used in a St John Ambulance ad, and has banned the ad in its current form, after an independent review. The ad (watch it here) was the 10th most complained … Continue Reading

Hard-Hitting RSPCA Ad Exterminated by ASA

The ASA has this week upheld complaints against an RSPCA ad that suggested badgers in cull areas would be "exterminated". The poster showed a picture of a badger, a bullet and a vaccination needle, asking: "Vaccinate or exterminate?" The ad’s text stated "The UK Government wants to shoot England’s badgers. We want to vaccinate them … Continue Reading

Fuel For Thought – CAP To Clean Up E-Car Ads

Following an upsurge in the number of electric and hybrid vehicles, an increasing competitiveness in the market, and a corresponding increase in the number of complaints regarding the marketing of such vehicles, CAP has released a message of advice for advertisers of electric and hybrid vehicles. The ASA reported that complaints received related to “the claimed … Continue Reading

OBA Report Exposes Bad Behaviour

Earlier this month the ASA published its half-year report into compliance with the new Online Behavioural Advertising (OBA) rules. By way of background, the rules apply to advertisers that collect and use web viewing behavioural data in order to deliver online ads that are more likely to be of interest to a consumer. The rules … Continue Reading

ASA stumbles upon age-old problem

The ASA has released a survey which was commissioned to establish what advertisements were being accessed and seen by young people online. The 27-page survey focuses much of its attention on the engagement by young people of social media platforms and, perhaps unsurprisingly, establishes that a significant proportion of young people register with social media … Continue Reading

ASA Ruling Concerning Payday Loans Is Of High Interest

 The ASA has banned yet another advertisement for payday loans. Financial (UK) Ltd (trading as ‘FirstPayDayLoanUk’) was held by the ASA to have breached a number rules contained in the CAP Code by sending text messages to consumers, such as: "Hi Mate hows u? I’m still out in town, just got £850 in my account … Continue Reading

ASA Supports The Mother Of All Christmas Ads

During the 2012 Christmas season, ASDA and Morrisons ran ads depicting mothers running errands, bustling around kitchens, preparing food, wrapping presents and attending Christmas plays. Complaints were made to the ASA on the basis that they were offensive and sexist because they reinforced outdated stereotypes of men and women in the home. Morrisons responded to … Continue Reading

Will It Be All White On The Night? – Toothpaste Companies Put To Proof Over Their Whitening Claims

Two toothpaste manufacturers have recently felt the bite of the ASA. Purity Laboratories Ltd claimed in a magazine advertisement that its products produced “whiter teeth in 1 minute” and attempted to substantiate this claim on its website by stating that ” a study conducted at Bristol University Dental School proved that Beverly Hills Formula toothpaste can … Continue Reading

Online Behavioural Advertising Targeted By The Regulator

The Advertising Standard Authority’s remit will shortly cover Online Behavioural Advertising (OBA). The Committee of Advertising Practice (CAP) has extended the CAP Code to cover this increasingly developed form of targeted advertising with a new series of Rules. OBA involves the collaboration of advertising networks and third parties to deliver customised advertising based upon deep analysis of a user’s … Continue Reading

Using Celebrity Endorsements in Social Media: Should you #JustDoIt?

Advertisers are using social media platforms such as Twitter to reach an unprecedented number of people cheaply and instantaneously. With some celebrities enjoying a following of over a million fans, advertisers have found a new way to maximise the traditional celebrity endorsement model and extend the reach and exposure of their promoted goods and services … Continue Reading

Is The Beauty Industry Set For A Makeover?

Last year, Rimmel London was criticised for its “1-2-3 Looks Mascara” television and magazine ads when the Advertising Standards Authority deemed in its adjudication that the use of lash inserts on model Georgia Jagger exaggerated the effect achievable from the use of the product alone and the disclaimer “Shot with last inserts” was insufficiently clear … Continue Reading

Is the ASA Getting in Your Personal Space?

The wait is finally over… Hot on the heels of yesterday’s launch of product placement onto UK television, today marks another dawn of a new age in UK advertising. As of today, Tuesday 1st March 2011, the regulatory remit of the ASA is extended to cover online non-paid for space and pages under the control … Continue Reading

Luxury Brand Protection? Stella McCartney v. the Sanitary Towel

 Advertisers have been given the green light to continue to use the name of products they give away as prizes in promotions, without needing the permission of the brand/product owner, following a recent controversial adjudication by the ASA. The ASA disagreed and found in favour of Bodyform in all respects. Clauses 7.1 (Truthfulness),14.7 (Testimonials and … Continue Reading

Saucy Ice Cream Ads Once Again Frozen by the ASA

In the same week that the Pope visited the UK, the ASA banned an ad it deemed could be offensive to some Roman Catholics.  The ad, for Antonio Federici ice-cream, which ran in Grazia and The Lady magazines  earlier this year, featured an obviously pregnant nun eating Antonio Federici ice-cream alongside the words “Immaculately conceived”. The strap … Continue Reading
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