Google’s new trademark policy comes into play from the 14th September 2010 in UK, Ireland and Canada, and effectively most of Europe. The change has been received with differing views. One view is that it will ultimately result in a better surfing experience for users; the other is that it is nothing other than a ruse for Google to hike up prices and cut costs. Whatever your view brands need to be aware of what, if any, rights they have left to protect their brands on line in sponsored search results on Google.
Continue Reading Google’s New Trade Mark Policy – Buyers Beware
Adwords
AdWords – the latest clarification from the ECJ
By Adam Snukal on
Following the ruling of the European Court of Justice (ECJ) on Google’s Adwords policy in the Louis Vuitton case, which we wrote about in March, a new decision dealing with the problems associated with AdWords was handed down yesterday in the case Portakabin Ltd v Primakabin BV, Case C-558/08.
Portakabin build and supply mobile…