Advertising Standards Authority (ASA)

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Gambling companies Hillside (UK Sports) LP t/a Bet365 (“Bet365“), Coral Interactive (Gibraltar) Ltd (“Coral“) and Petfre (Gibraltar) Ltd (“Totesport”) were recently challenged by the UK advertising regulator, Advertising Standards Authority on using images of Jordan Spieth, US Open champion, on their Twitter feeds to promote betting.

Under the UK non-broadcast advertising industry code (the CAP Code), marketing communications (which include tweets) must be socially responsible; and must not include people aged 25 or under, or someone who appears to be so, if such person plays a “significant role” in promoting gambling and betting. An exception to this rule was introduced in 2013 for instances where an individual under the age of 25 appears in a bet directly or alongside “specific betting selections”. This is allowed so long as the image used shows them “in the context of the bet and not in a gambling context.”Continue Reading Gambling Companies Hit a Triple Bogey

A UK website offering reviews of accounting software that was operated by TheAccountancyPartnership.com Ltd t/a Pandle (“Pandle”) was recently challenged by Crunch Accounting Ltd (“Crunch”) on purported misleading advertising and unfair comparisons with identifiable competitors. Crunch complained to the UK advertising regulator, the Advertising Standards Authority (the “ASA”) (see:…

As President Obama visited Ireland and England this week enroute to the G8 meeting in France, much was said about the “special relationship” between the United States and England. Coincidentally, I happened to be in our London office participating in one of the firm’s Consumer Goods and Brands Group Breakfast Seminar Series. The topic was…

This post was also written by Alun J. Jones.

On January 6, 2010, the UK’s advertising watchdog, the Advertising Standards Authority (the ASA), issued a decision upholding complaints it received against a poster that promoted the Finnish airline, Finnair. The poster featured an image of an Airbus flying above Finland’s coastline and stated, “Be…