The National Advertising Division (NAD) has for more than 40 years been the premier avenue for self-regulation in the advertising industry. Born in the ’70s at a time when there was pressure from government and consumer advocates to regulate advertising, the industry stepped up and promised to regulate itself. Under the auspices of the Council of Better Business Bureaus, the industry associations formed the NAD.

At the annual NAD Law Conference held in New York September 28-29, the NAD announced that some procedural changes would be made in response to an ABA assessment of NAD process.

Here are the highlights of the NAD’s proposed new procedures:Continue Reading Making a Good Thing Better? NAD’s Plans to Modify Its Procedures