45% of complaints to the ASA, The Advertising Standards Authority, are about misleading claims. One latest advertiser to fall foul of the rules, is Louis Vuitton. The ASA upheld complaints that two press ads were misleading. One featured a photograph of a woman stitching the handle of a handbag with the words ” A
Pro-Christianity Ad Receives Most Complaints in 2009
The ASA, in conjunction with the Code-writing body CAP, has today published its Annual Review for 2009. The Review includes a list of ads which received the most complaints in 2009. Topping the list was an ad from the Christian party, which ran with the strapline “There definitely is a God” on London buses.
TV Ad for Post-Conception Advice Service Sparks Controversy
An advertisement by Marie Stopes International aired on 24 May, has sparked controversy and fierce resistance from “pro-life” and religious groups and already generated more than 370 complaints within the first week after the broadcast. Marie Stopes is a provider of “clear, non-judgmental information” on post-conception advice services, and this will be the first advertisement
Social Media Marketing – Protecting Your Brand On Line
Social media marketing surges ahead as marketers recognise the value of targeted advertising and real engagement with consumers. In a survey of more than 1,000 marketers from around the world, Alterian found that 66% of respondents will be investing in social media marketing activity over the next year and as many as 40% said they
Primark in Not So Sunny Position With Its New Bikini
Following criticism from consumer protection lobby and parents, the clothing chain Primark has withdrawn the sale of its range of padded bikini tops for girls as young as seven . The company apologised to customers for "causing offence" and is donating profits to a children’s charity after the Children’s Society accused Primark of "premature sexualisation and