On May 18, the Association of National Advertisers (ANA) released a critical study under a joint initiative led by Ad/Fin in cooperation with the ANA, the Association of Canadian Advertisers (ACA), and Ebiquity. The study investigated the transparency and economics of programmatic media; particularly what percentage of an advertiser’s programmatic media spend actually went to … Continue Reading
The Association of National Advertisers will be hosting the ANA Transparency Day, on January 26 from 12 noon-5pm ET in New York at the ANA’s offices. Transparency has probably been the biggest story in the advertising industry over the past year. ANA Transparency Day will bring together a spectrum of perspectives with a focus on practical … Continue Reading
The tragic death of renowned recording artist Prince left many reminiscing about his meticulously crafted public image. In life, the law allowed Prince to control the commercial exploitations of his image. At death, however, that control was lost. Celebrities routinely harness their “images” as a means of generating revenue, relying on intellectual property and right … Continue Reading
Read the latest issue of the Global Advertising Lawyers Alliance (GALA) quarterly e-newsletter, the GALA Gazette, containing advertising law news and updates from around the world.
Reed Smith is founder and member of GALA, a network of local counsel who specialize in advertising, promotions and media law, in more than 50 countries.… Continue Reading
MISTAKE NO. 1. Taking Your Eye Off the Mark. Too often, brand names and trademarks are misused in the quest for creativity. Self Defense: In the end, it’s all in the name – the brand and trademark of the promoter. With the name and reputation of the promoter at stake, proper appreciation of the promoter’s … Continue Reading
Bits, NY Times: Hulu Faces Privacy Test in Court Can a privacy law passed in the era of videotape rentals be applied in the era of Internet streaming? Hulu, the online video content provider, is about to face the test. A lawsuit filed in a federal court in California says Hulu violated its users’ privacy … Continue Reading
FTC.gov: Google Will Pay $22.5 Million to Settle FTC Charges it Misrepresented Privacy Assurances to Users of Apple’s Safari Internet Browser Privacy Settlement is the Largest FTC Penalty Ever for Violation of a Commission Order Google Inc. has agreed to pay a record $22.5 million civil penalty to settle Federal Trade Commission charges that it … Continue Reading
FTC.gov: FTC Seeks Comments on Additional Proposed Revisions to Children’s Online Privacy Protection Rule The Federal Trade Commission is publishing a Federal Register Notice seeking public comments on additional proposed modifications to the Children’s Online Privacy Protection Rule. Bloomberg: Google Should Pay $750 a Book, Authors Say in E-Book Suit Authors suing Google Inc. … Continue Reading
Media Decoder: Even on Social Media, Marketers Must Provide Disclosure, Says Ad Group Advertisers who make claims about their products on social media sites like Twitter, Facebook and Pinterest need to be mindful of the fine print they use, or forget to use, in their postings. ABC News: Ohio Higher Ed Panel: Ban All … Continue Reading
Excite News: China court: Apple pays $60M to settle iPad case Apple has paid $60 million to settle a dispute in China over ownership of the iPad name, a court announced Monday, removing a potential obstacle to sales of the popular tablet computer in the key Chinese market. NY Times: Soda Makers Begin Their … Continue Reading
FTC.gov: FTC Proposes Changes Making it Easier to Comply With Alternative Fuels Rule As part of the Federal Trade Commission’s systematic review of all current FTC rules and guides, the FTC is proposing to consolidate the labels required on alternative fuel vehicles (AFVs) with those required by the U.S. Environmental Protection Agency (EPA), eliminating the … Continue Reading
LA Times: Cigar industry seeks to exclude premium types from tobacco rules The cigar industry is seeking a change in Congress to protect premium hand-rolled cigars from FDA regulation and save 85,000 small-business jobs around the country. As federal regulators weigh standards for the entire tobacco industry, some in the cigar world are pushing to … Continue Reading
With the help of one of our trusty Summer Associates, and stimulated in part by our desire to update and consolidate research that we’ve carried out over the years in a variety of different contexts, we have prepared a Survey of U.S. Federal and State Gaming Laws & Regulations that apply or in some cases … Continue Reading
This post was written by Avv. Felix Hofer. 1. When I came around ‘game advertising’ for the first time my attitude as a lawyer, not necessarily familiar with what I – snobbishly – considered as basically being “kid’s or nerds’ stuff”, was obviously extremely skeptic. Running more and more frequently into articles published on the topic, … Continue Reading
Welcome. Adlaw® by Request™ has become a staple in the diet of many both inside and outside of the advertising industry, as a go-to resource for current, relevant and important legal developments. We believe it's now time to put even more information at our readers' fingertips, while also giving them an interactive and dynamic forum in which to share their perspectives and experiences.
Some of the other changes in our new blog format include: weekly updates on developments in the advertising industry, monthly articles from at least two Reed Smith attorneys that will delve more deeply into a particular subject or issue, and contributions/feedback that we hope will come from our readership. We'll still send an email describing the entire month's updates to subscribers at least once a month. If ABR was previously a destination for knowledge and information, it will now become a crossroad.
In light of the new administration's agenda and priorities; technology that is rapidly changing the way data is collected and used across all mediums; recessionary concerns; and a consumer environment with heightened sensitivities for health, privacy, finance, and a "green" world; our objective is to make ABR an indispensable tool to help you navigate these waters.
As Editor-in-Chief of ABR, I welcome your feedback at any time (email@example.com).
Adam Snukal, Reed Smith LLP… Continue Reading
Good news for parents worried about all that time their teens spend online: It turns out that that time isn’t a waste-and can be beneficial, according to a new study. The MacArthur Foundation-long known for its generous funding of public television-reports that young people pick up key skills by participating in digital media. “It might … Continue Reading
A ban on fast-food advertising in the United States could reduce the number of overweight children by as much as 18 percent, according to a study conducted for the National Bureau of Economic Research. The study, funded by the National Institutes of Health, is being published in the University of Chicago’s Journal of Law and … Continue Reading
Children who are obese or who have high cholesterol also show early signs of heart disease, according to a new study. Results of the study were unveiled at a recent American Heart Association conference. The study, conducted by researchers from the University of Missouri Kansas City School of Medicine, has not yet been published. The … Continue Reading
This post was written by Michael Coffino and Marc Goldich. The press release is an efficient and effective way to provide new or updated information about the operations, business and financial performance of public companies, especially during periods between formal public filings, such as 10Qs and 10Ks. Where there have been recent, material developments, companies may … Continue Reading