Archives: Network Clearance

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Today’s Hot Topic: Public Symbols

From time to time I like to remind clients of specific network guidelines to keep in mind when developing advertising. One such guideline involves the use of public symbols in advertising. According to network standards, heads-of-state, other public officials, religious leaders, and public buildings and/or monuments must be treated with appropriate respect and dignity when … Continue Reading

Today’s Hot Topic: Guarantees or Warranties

From time to time I like to remind clients of specific network guidelines to keep in mind when developing advertising. One such guideline involves guarantees or warranties. Per the network guidelines, references to guarantees, warranties, or similar terms in advertising copy must comply with all applicable laws and governmental rules and regulations, including the Magnuson-Moss … Continue Reading

Today’s Hot Topic: Sponsorship Identification in Advertising

From time to time I like to remind clients of specific network guidelines to keep in mind when developing advertising.  One such guideline involves sponsorship identification. Per the network guidelines, advertising must contain proper sponsorship identification pursuant to the Communications Act and rules and policies of the Federal Communications Commission (47 C.F.R. § 73.1212). In the … Continue Reading

Today’s Hot Topic: Demonstrations

From time to time, I like to remind clients of specific network guidelines to keep in mind when developing advertising. One such guideline involves product demonstrations. Per the network guidelines, when a commercial demonstrates the attributes of a product, the demonstration must be performed with actual examples of the product as available to consumers, and the results must be accurately represented. The use of mock-ups or enhanced or altered products is not permitted.… Continue Reading

Today’s Hot Topic: Safety in Advertising

Safety First! From time to time I like to remind clients of specific network guidelines to keep in mind when developing advertising.  One such guideline involves Safety in Advertising. Per the network guidelines, all advertising that disregards normal safety precautions is unacceptable.  The networks will not accept advertising that directly or indirectly condones or glamorizes … Continue Reading

Network Clearance Corner – Today’s Hot Topic: News Simulation

From time to time I like to remind clients of specific network guidelines to keep in mind when developing advertising. One such guideline is News Simulation. Per the network guidelines, commercial announcements that simulate news reports or news broadcasts through the use of newsroom or newsgathering techniques; through the use of any person purporting to be a news announcer or news reporter; or through the use of lead-in material that may mislead the audience to assume that it is about to hear a news report or is hearing a news report, are unacceptable...… Continue Reading

SodaStream Doesn’t Go Completely Flat

Home soda machine manufacturer, SodaStream, who recently had its Super Bowl ad rejected by CBS is finding new life. While the company will instead be forced to run an alternate ad that has been shown previously, there is a chance that the press SodaStream is receiving from its rejection will create enough buzz to support … Continue Reading

Network Clearance Corner – Today’s Hot Topic: The ABCs (and NBCs, CBSs, and Foxs) of Claim Substantiation

One of the major components of broadcasting commercials on national networks is obtaining pre-approval from the network clearance departments. Such clearance considers many aspects of a commercial’s content, but often the most challenging area is substantiation of claims. The networks require that all advertising claims be valid and adequately substantiated. A research editor at each … Continue Reading

Today’s Hot Topic: Revisions To Existing Commercials

The networks require that all revisions to existing commercials be submitted for review and approval prior to airing.    Substantive changes, such as those involving claims, will need to be submitted in storyboard or script form for preliminary clearance, followed by a final, slated version and as-produced script for final approval.    Minor revisions need only be … Continue Reading

Today’s Hot Topic: Cable Clearance

Recently, a few clients have inquired as to whether or not commercials need to be cleared with the cable networks.  Some cable networks do require that commercials be submitted for review and approval prior to airing. The cable networks that require clearance are ABC Family, Fox Cable Networks, MTV Networks, Nickelodeon and MyNetwork TV. NBC Universal Cable … Continue Reading

Network Clearance Top Ten Tips

From time to time I like to advise clients on simple things they can do to help facilitate the network clearance process. Below is a list of helpful tips advertisers and agencies should keep in mind when clearing commercials with the networks: Be sure to send supporting documents (e.g. claim substantiation, product labeling, date of … Continue Reading

Today’s Hot Topic – Supers

Often clients will ask what the networks’ requirements are for supers.  The networks’ production guidelines for supers are as follows: Visual disclaimers: 1.  Must be clearly legible against a contrasting background and appropriately drop-shaded. 2.  Must be at least 22 scan lines, with letters, words, and lines spaced so as to be easily read. 3.  … Continue Reading
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