Archives: Environmental

Subscribe to Environmental RSS Feed

FTC Releases Revised Environmental Claims Guides: Modifications and Surprises

On October 1, 2012, the Federal Trade Commission released its long-awaited revised Environmental Claims Guides, known as the "Green Guides." The Commission staff adopted many of the approaches it had proposed a year ago, but it also has introduced some brand new concepts, which in this final version could raise serious questions about the Commission's procedural integrity. Furthermore, the Green Guides suffer from ambivalence toward governmental, international, and scientific standards, which surfaces as a palpable tension between that which is scientifically factual and that which is subject to the misconceptions of the public because of the technical nature of the subject matter.… Continue Reading

NTIA Green Paper Released

If you thought Washington had nothing more to say on the issue of privacy…think again.  Check out Legal Bytes‘ (our sister-blog) article on the latest report to come out of Washington — this time focusing on the release by the NTIA of its “Green Paper” (which you can download and read), Commercial Data Privacy and Innovation in the … Continue Reading

The Green Guides’ Proposed Revisions Have Arrived

In what was the next of the Federal Trade Commission’s (“FTC”) pillar documents to undergo an overhaul, the FTC yesterday disclosed its proposed revisions to its Guides for the Use of Environmental Marketing Claims (the “Green Guides”). The Green Guides (16 C.F.R. Part 260) set forth the FTC’s position on permissible environmental claims in advertising. … Continue Reading

Finnair’s Eco Ad Has Its Wings Clipped

This post was also written by Alun J. Jones. On January 6, 2010, the UK’s advertising watchdog, the Advertising Standards Authority (the ASA), issued a decision upholding complaints it received against a poster that promoted the Finnish airline, Finnair. The poster featured an image of an Airbus flying above Finland’s coastline and stated, “Be eco-smart. Choose … Continue Reading

The FTC Takes on Environmental Marketing Claims Through Green Guides and More

On June 9, 2009, the Federal Trade Commission (“FTC” or “Commission”) testified on its efforts to ensure truthfulness of environmental or “green” marketing claims before the U.S. House Subcommittee on Commerce, Trade, and Consumer Protection of the Committee on Energy and Commerce. Noting the “virtual tsunami” of environmental marketing, the FTC announced it will continue its … Continue Reading

Direct Marketing Group Goes Green

The Direct Marketing Association is stepping up efforts to help its members move toward greener marketing practices. The DMA has introduced a “Green Marketing” program, which allows its professionals to earn a certificate in eco-responsible marketing. In addition, the DMA has developed an environmental resource center on its website. The DMA’s Environmentally Responsible Marketing (ERM) … Continue Reading

ASA Report on Green Advertising

The UK Advertising and Standards Agency (ASA) has recently published a report in response to an increase in consumer complaints regarding misleading environmental claims in advertisements. Companies and advertising agencies have been accused of "green washing" advertisements – making environmental claims that are less about saving the planet and more about exploiting consumer concerns. Particularly … Continue Reading

Environmental Marketing in Europe

This forum was written by Avv. Felix Hofer. 1. The European Approach 1.1. Up till now the Europe Union did not issue a set of harmonizing principles and rules meant to specifically govern ‘environmental/green marketing’. The main reason for such approach was not disinterest from the EU’s institutional bodies towards the issue, but probably the … Continue Reading

Are You Legally Green?

In 2005, General Electric Chairman and CEO Jeff Immelt—in announcing GE’s Ecomagination commitment to address the world’s need for cleaner, more efficient sources of energy, reduced emissions, and clean water—stated that increasingly for business, “green” is green. Today, companies of all shapes and sizes are recognizing that being environmentally conscious and sensitive to the sustainability … Continue Reading

UK’s Advertising Standards Authority Issues Green Claims Report, Decisions

The UK’s Advertising Standards Authority has released a report on environmental claims in advertising, which warns advertisers of a dramatic rise in the number of complaints brought concerning such claims. In 2006, the ASA received 117 complaints regarding green claims in 83 advertisements. In 2007, the agency received 561 complaints concerning 410 ads. “Independent research commissioned … Continue Reading
LexBlog